Website Integrations
Every website eventually needs to talk to outside services: scheduling, payments, email marketing. Here's exactly which tools we connect, which ones are a simple addition, and which cross into their own project, with the specific services we use and why.
Don't see what you need? Just ask. Every business runs on different software, and if you already use something not listed here, there's a good chance the answer is simpler than you'd expect.
What would you like your website to connect to?
Can I show a map and directions to my business?
An embedded Google Map, pinned to your exact address with one-tap directions, comes with every site we build, matched to your listed location automatically.
It's the simplest integration on this page: no account to connect, nothing to maintain. It just works.
Can I show my Google reviews?
Every Business and Growth site pulls your real, live star rating and review count directly from Google's Places API and shows it as a trust badge linked straight to your full profile on Google. It updates automatically. Nothing to copy and paste.
We deliberately don't pull in the full text of individual reviews and republish them on your site. Google's API terms restrict how third parties can cache or permanently store review content pulled through their API, so a true review-import feature would mean re-fetching live on every page load (slower, and it can fail), no way to leave out a bad-faith or off-topic review, and an ongoing API cost, for content that already lives on Google, where it carries more trust anyway.
Instead, the live rating badge is paired with a curated reviews section you control directly: text you choose, no restrictions, updated whenever you want, sitting right alongside the always-current number pulled from Google itself. Same trust, less fragility.
Can people book an appointment?
If visitors just need to see your real availability and book a time, we connect your site to a dedicated scheduling tool, most often Calendly, Acuity Scheduling, or Square Appointments, whichever you already use or prefer. Usually a simple embed or a clearly placed “Book Now” button.
The scheduling tool stays the system of record for your calendar. We don't rebuild staff assignment, buffer times, reminders, or timezone handling. Those tools already do that well.
If you want customers creating their own accounts and self-managing bookings under rules specific to how your business operates, that crosses into a bigger, custom-built project. See “Where we draw the line” below.
Can customers pay online?
For a deposit, a digital download, or a handful of fixed-price packages, we set up a Stripe Payment Link: a secure, Stripe-hosted checkout page your button or link sends customers to. Stripe handles the entire transaction, card processing, receipts, fraud protection, so nothing financial ever touches your website or our systems.
This is the right fit for simple, fixed-price selling. If you're picturing a full store with a cart and many products, see “Can I sell products online?” below.
Can I build an email list?
A newsletter signup connecting to Mailchimp, or a similar service you already use, is a straightforward addition: either a simple embedded form or a lightweight connection to your existing list.
We don't build our own email marketing tool. Services like Mailchimp already handle deliverability, unsubscribe compliance, templates, and automation well, and you keep the flexibility to switch providers later without touching your website.
Can I sell products online with a cart and checkout?
A full online store, cart, inventory, multiple payment methods, shipping, coupons, is bigger than a typical website, and it's not something we build from scratch. We connect your site to Shopify, using its Storefront API so the shopping experience still looks and feels like the rest of your site instead of a bolted-on plugin, while Shopify handles everything that makes commerce genuinely hard to get right: PCI compliance, fraud detection, chargebacks, taxes, and shipping.
A browsable product catalog with no cart, showing what you offer with photos, specs, and collections, is a different, already-included capability on Business and Growth sites.
What about a customer portal, membership site, or a fully custom booking system?
Anytime your customers or staff need to log in and manage their own persistent data, their own bookings, their own order history, content gated behind a login, an internal tool your staff uses, your website stops being a marketing site and becomes an application. That's a genuinely different kind of project: quote-based, scoped to exactly what you need, sometimes built on an established platform, sometimes custom, depending on what actually fits.
How far can a static site go?
Further than most people expect. A Google Map, a Stripe payment link, a booking embed, none of that requires your website to run its own server; it's a connection to a service that already does its one job well. A full Shopify store or a booking system with your own custom rules is different: that's closer to building a second piece of software.
The test we use: does a real person other than you log in and change something that persists, their own order, their own booking, their own account? If yes, it's an application, and it's its own project. If it's still your website presenting information, no matter how many outside services it talks to, a static site handles it fine.